Brand identity exploration, including hang tags, shoebox packaging, handbag (filler) tissue paper and textile pattern design for an urban fashionista/punk revival direction. The Candie's CEO had asked to see potential directions that pushed the limits of the brand for a potential makeover. Graphics were inspired by photography taken of graffiti, streets and subways of Manhattan, and the "moodboard" was presented fabric-swatch style. 

Photography and graphic design for Candie's at Interbrand NYC.