Created a double-sided card featuring Irish Spring and Softsoap body wash products, in partnership with CVS and The New Normal Life College Pack Program, along with other brands offering sample sachets and coupons to incoming college freshmen moving into dorms. The goal of the 2022 Irish Spring brand relaunch was to drive more awareness with the Gen-Z target demographic, so participation in the sample pack program put printed coupons (as well as QR code links to digital coupons in the CVS app) in the hands of over 250k students at 44 universities in the U.S.

Designed for Colgate-Palmolive and CVS at Arc Worldwide (Leo Burnett & Publicis Groupe).