Rendering of Costco aisle block arrangement of product pallets (featuring category color coding and bulk quantity packaging)

Rendering of Costco aisle block arrangement of product pallets (featuring category color coding and bulk quantity packaging)

Pallet skirt art for a joint health supplement.

Pallet skirt art for a joint health supplement.

2018 NM Costco Pallet skirt development_Page_1.jpg
Pallet skirt artwork in aisle at Costco

Pallet skirt artwork in aisle at Costco

 
Costco.com product page hero image featuring a bottle rendering and USP quality-tested certification seal.

Costco.com product page hero image featuring a bottle rendering and USP quality-tested certification seal.

Product page informational web banner

Product page informational web banner

Pallet skirt product display art for Nature Made products sold at Costco locations and Costco.com product page imagery. Involved months of collaboration with an outside agency which was developing a new visual brand identity with leaf shape cues from the logo and stronger emphasis on category color-coding to help customers easily locate products appropriate to their health needs, whether that be for heart health or joint health, etc.

Acted as an in-house brand consultant with this outside agency to preserve certain aspects of existing brand equity, but also stretch the limits of how the brand had shown up in market previously. Built product renderings, oversaw the creation of hundreds of new signage and web elements while maintaining the approval of Costco for product promotion on their site.

Designed for Nature Made and Costco at Pharmavite.