Winning concept art mockup from the annual competition with other agencies for January vitamin mineral supplement feature in all Costco locations.
Part of style guide sent to co-manufacturing partners to keep artwork consistent across all products in the Kirkland Signature supplements line. Responsible for approving proofs that resulted and co-ordinating stocking arrangement with competitor brands also featured.
26-page booklet featuring products categorized by health benefits
Pallet skirt art campaign design for January 2018 front fence feature (inside the front doors of every Costco location worldwide), during which the vast majority of sales occur for the vitamins, minerals and supplements category each year. I chose to hero the product and its quality verification seal, with color-coding and iconography used to define each product’s benefits and help the customer easily select what they need. Winning the annual competition gave me the opportunity to manage the "Trusted Quality, Better Health" campaign for Costco Pharmacy, coordinate with other manufacturers to follow the style guide I developed for their products and own the creation of further deliverables for Costco Pharmacy events throughout the year.
Promotional opportunities also included print ads and a 26-page guide to the Kirkland Signature line to help Costco members find the right quality products for their own unique health needs.
Art direction and design for Costco at Pharmavite.