Social media branding look and feel for a culture change strategist concerned with matters of social justice, racial equality, female empowerment and mental health. Jamila is a warm and compassionate person, so we worked together to make her materials communicate a sense of welcome and possibility using expressive, painterly textures and joyful colors. Her goal was to attract more members to join her Facebook Group (named “The Heart Warrior Society”) and form a larger community of people supporting each other there.

I built Instagram and Facebook post templates in Canva so she could eventually take over and create her own new posts as needed.

Art direction and design for Jamila Gaskins.