This design was meant to prompt customers to add cleansers to their vacation shopping cart along with meal ingredients.

 

Alternate design selected by the client for more all-purpose summer shopping (beyond outdoor meals.)

Desktop and mobile banner ads for Instacart, promoting Palmolive and Softsoap cleansers for the summer grilling and outdoor entertaining season. Spring cleaning vibes, but easy, warm and bright for summer.

Art direction and design for Colgate-Palmolive at Arc Worldwide (Leo Burnett & Publicis Groupe).