Created large-scale window coverings for multiple UScellular retail stores that utilized the brand’s flexible curved color and shape language and increased brand presence from a distance. This project was an opportunity to serve a variety of UScellular locations, each with unique directional and functional needs. Some buildings had windows that needed covering for privacy in back-of-house operations, one had a temporary corridor to guide customers through an area undergoing construction, while others sought to cover up back or side doors meant for employee use only.

Building sets of vinyls that would align correctly across complex window and door configurations was like piecing together a puzzle. It required precision measurements, consideration of building structures and close collaboration with production artists to create window art that looked seamless in the end. Leading this project was especially satisfying when our results spurred on more requests at additional stores for our agency to create.

Art direction and design for UScellular at Arc Worldwide (Leo Burnett & Publicis Groupe).